Monday 7th April 2008
Things are financially precarious around the globe, so tripling ones potential client base with a minimal outlay, as BGB Engineering have done, is a wise move.
An international website adds prestige to your business and will make you stand out, head and shoulders above competitors and so Lincolnshire based engineering company BGB chose to have their entire website translated and localised by Web-Translations. The move has opened up the markets which offer the greatest potential return on investment for BGB as their French and Spanish sites go live.
BGB was established in 1976 as a manufacturer of carbon brush holders and began exporting in the early 1990s. Now, over 90% of their turnover is achieved through the export of goods and services and so it made sense to localise their website for their main target markets. The Engineering, Marine and Digcilinc divisions now all have an online presence in France and Spain and are welcoming new clients every day.
The first step was to pre-localise the English site, which involved assessing which elements such as links, images and Flash animations were relevant to French and Spanish audiences, as well as ensuring all the text was accessible for translation.
Every element of the website was then translated - from the simple company profile, to the detailed specifications of a submersible, pendant, fish cage illuminator, via the Flash animations and testimonials. Web-Translations has access to highly specialised translators and proofreaders, and so was able to find exactly the right people to translate such niche, technical texts.
However, translation alone is not sufficient for success in any international market places. Having chosen one of Web-Translations’ lead services, the Strategic Approach to Localisation, BGB have ensured that they will appear high up the search rankings for their targeted key words in France and Spain. Good quality inbound links have also been generated with a view to generating relevant traffic to the newly translated sites.
With a dedicated Project Manager, BGB have had one point of contact throughout the project which has allowed them to liaise whenever necessary and has kept them updated as to the progress of their project at every stage.
Web-Translations is renowned for the ability to tackle high profile, technically demanding projects with professionalism, expertise and enthusiasm. The company has won several awards over the last five years, including BT Youth Broadband Champion, a National Languages for Export Award and the coveted Shell Livewire Young Entrepreneur of the Year award.
Web-Translations continues to work with a global network of 25,000 translators, linguists and developers, and is committed to consistently exceeding expectations and embracing aqnd pioneering new technology.
If you would like more information about the Strategic Approach to Localisation, or any of our products and services, please contact a member of the Web-Translations team on: 01924 360 460
