Wednesday 10th April 2008

There is a cold front blowing in from the West, and it is nothing to do with the weather. As the media continues to damn the States’ exhausted financial markets, they are simultaneously quick to speculate about the shadow that it will undoubtedly cast on England’s financial clime. However, before recoiling back into the safety of your British market, know this…international trade offers a ray of light.

Looking even further afield than Europe seems to be the best option to increase turnover, with the Euro at its lowest rate against the pound since its inception nine years ago. How can it be, then, that in times of a credit crunch, expansion is the answer?

Well, it’s simple, according to Jim O’Neil, revered financial forecaster from Goldman Sachs.

‘It is no longer the case that if America gets a cold, the world gets pneumonia.  Where in the past the US accounted for 50% of the world’s global economy, that figure is now nearer 21% with the emergence of the BRIC states.’

If you trade multinationally, therefore, you have a foot in more than one market and are therefore less dependent on the financial stability of one region.  The peaks from one market will help smooth out the troughs of another.  So, if the Chinese economy slumps, it makes sense to then invest a little more in a burgeoning market in, say, Latin America. Add into that equation the fact that margins on overseas sales are often greater than those at home, and going international doesn’t seem like such a hot-headed idea after all.

This is something that US companies have been quick to realise, with Business Week reporting that ‘the strongest U.S. companies may be the ones with the biggest footprint abroad.’  So, if your sales at home are suffering, doesn’t it make sense to try and recoup that lost revenue from abroad?

Web-Translations, then, should be your next port of call.  With our International Blast service and a minimum financial outlay, you can test any market in the world. We will translate three key pages of your website, optimise them for the search engines of your target country then report back to you on which offer the greatest return on investment whilst you monitor enquires and sales as they come in from your newly translated pages.

So, despite the daily doom mongering of the Daily Mail, things aren’t quite as bad as they seem.

Wéb-Tränslatiôns is renowned for its ability to tackle high profile, technically demanding projects with professionalism, expertise and enthusiasm. The company continues to work with a global network of 25,000 translators, linguists and developers, and is committed to consistently exceeding expectations as well as embracing and pioneering new technology.

If you would like more information about any of our products and services, please contact a member of the Web-Translations team on +44 (0) 1924 360 460.