Monday 18th February 2008

Food processing equipment manufacturer, Baker Perkins Ltd. of Peterborough, has decided to create a Spanish microsite using Web-Translations’ International Blast! service.

In the bakery, biscuit, confectionery, snack and breakfast cereal sectors, many of the world's leading brands rely on technology supplied by Baker Perkins. This independent company operates from two sites in the UK and the USA and has now decided the time is right to drive sales in Latin America.

With the help of Web-Translations, Baker Perkins now have a Spanish homepage, as well as Spanish contact and product information pages, that are all optimised for search engines in, amongst other countries, Argentina and Mexico.

Multilingual websites offer an excellent way to test new markets and open the door to global business. Having had just a few pages translated, Baker Perkins can now measure interest in their products before having their whole website strategically localised and translated.

Whilst improving their online presence in South America, welcoming international customers in their native language is a clever step when attracting potential clients, giving them the peace of mind that they are considered as important as their English-speaking counterparts.

Web-Translations is renowned for the ability to tackle high profile, technically demanding projects with professionalism, expertise and enthusiasm. The company has won several awards over the last five years, including BT Youth Broadband Champion, a National Languages for Export Award and the coveted Shell Livewire Young Entrepreneur of the Year award.

Web-Translations continue to work with a global network of 25,000 translators, linguists and developers, and is committed to consistently exceed expectations and to embrace and pioneer new technology.

If you would like more information about any of our products and services, please contact a member of the Web-Translations team on +44 (0) 1924 360 460.