Baker Perkins is a world leader in machines and process systems used to make the world's favourite food products. It specialises in equipment and services for Bakery, Confectionery, Pet Foods, Breakfast Cereals and Snacks.

Baker Perkins wanted to test the popularity of their products in South America, particularly the demand for food manufacturing machinery in Argentina and Mexico. International Blast! was the ideal solution by translating and localising key pages of the Baker Perkins English website and optimising these to generate traffic in Latin American markets.