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The Zoological Society of London (London Zoo) welcomes visitors from all over the world every year.



The web team wanted to provide more comprehensive information to their international visitors in a format that was easy for them to update and maintain.

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • Selecting relevant content for translation

  • Choosing the languages to prioritize

  • Keeping the localized content up to date

The Solution

  • Experienced Project Managers to advise ZSL on the best option

  • International Blast allowed ZSL to localise key information in 5 languages for a minimum investment

  • Regular work is undertaken to update seasonal information such as pricing, changing exhibits, etc

The Results

  • International visitors can access key information before they arrive in the UK

  • Additional content has since been added to the localised pages

  • ZSL benefits from extra web traffic, thanks to an up-to-date multilingual site

  • Other languages can easily be added later