The Jewellery Channel first came onto our television screens in April 2006, and in the UK and Republic of Ireland alone, TJC broadcasts to more than 30 million homes, making them a well-known household name. Since 2006, TJC’s online shop has also grown from strength to strength. After establishing itself as an affordable quality online retailer based in the UK, TJC continues to broaden its horizons by reaching out to its global audience, creating landing pages for French, German, Italian and Spanish customers.
Web-Translations’ International Blast service helps The Jewellery Channel to welcome visitors from other European markets, with the localised pages acting as portals to the English ecommerce site. We find that conversions increase when there are products on the localised microsites linking to the English site, so we made sure to include some of TJC’s top tanzanite products.
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