Craigdon Mountain Sports

Craigdon Mountain Sports is a British company supplying clothing, equipment and accessories for a variety of outdoor activities including camping, snowsports, and running. In addition to four established stores in northern and central Scotland, Craigdon has a well-designed eCommerce website offering their complete product range.

After consultation with Web-Translations’ eMarketing consultants, Craigdon opted to localise into 11 markets as a market research exercise. Bespoke microsites were created by our skilled web team, which featured key products from selected product categories on a landing page, as a well as a page detailing delivery options and pricing.

Keyword research was carried out to determine target search terms for each international market. These terms were used for onpage optimisation as well as in link building exercises.

After the first 3 months, the average number of daily views was over 10 per microsite, with thousands of total visits. France has been shown to be the most popular market, which is information that Craigdon can use to further advance its international eMarketing strategy.