Craigdon Mountain Sports

CASE STUDY

11 bespoke microsites were created and promoted for the outdoor supplies retailer.

Craigdon Mountain Sports is a British company supplying clothing, equipment and accessories for a variety of outdoor activities including camping, snowsports, and running. In addition to four established stores in northern and central Scotland, Craigdon has a well-designed eCommerce website offering their complete product range.

After consultation with Web-Translations’ eMarketing consultants, Craigdon opted to localise into 11 markets as a market research exercise. Bespoke microsites were created by our skilled web team, which featured key products from selected product categories on a landing page, as a well as a page detailing delivery options and pricing.

Keyword research was carried out to determine target search terms for each international market. These terms were used for onpage optimisation as well as in link building exercises.

After the first 3 months, the average number of daily views was over 10 per microsite, with thousands of total visits. France has been shown to be the most popular market, which is information that Craigdon can use to further advance its international eMarketing strategy.

Bespoke

international microsites

10+ avg daily

page views per microsite

The Challenge?

  • Launch microsites in new markets
  • Attract new visitors
  • Welcome international visitors to English microsite
solution

The Solution?

  • Market research to select key countries
  • Keyword research to select target keywords
  • Creation of bespoke microsite for each market
  • Localisation of images with desktop publishing
  • Onpage and offpage optimisation
results

The Results.

  • 11 localised microsites to welcome international visitors
  • Increased traffic from targeted countries
  • Increased number of page views in targeted countries

Looking to expand your
business across borders?

With over 15 years’ experience, we understand eBusiness,
and we have a proven track record of achieving excellent
results for our clients.

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