Case Study


From posters and brochures through to a full website localisation in 10 languages, WT helps Delineo deliver multilingual marketing materials for their clients







Delineo is an established independent advertising and marketing agency based in Manchester.

For over 8 years, Delineo has trusted Web-Translations with their clients’ websites and marketing content.

From posters and brochures through to a comprehensive website for a global IT distributor which was localised into 10 languages, Web-Translations has provided quality translations which exceed the expectations of Delineo’s clients.

The Challenge?

  • Ensuring end client’s preferred style and tone are maintained across all languages
  • Avoiding making changes to the source site once the localisation process had begun
  • Ensuring that all content is extracted from the CMS for translation
  • Large projects with timescale spanning several months
  • Importing localised content into each language version of the site through the CMS
  • Typestting of non-Latin charactersets

The Solution?

  • Client-side review by native speakers undertaken at 4 stages throughout the project
  • Implementing a content freeze to allow localisation work to be completed before adding more content
  • Full access to CMS and collaboration with Delineo to ensure all content was captured before translators started work
  • Regular progress updates with Delineo and their clients
  • Experienced, dedicated Project Manager to oversee the project and keep progress on schedule

The Results.

  • Consistent, on-message websites in multiple languages
  • Seamless experience for users in their native language
  • New content can be localised and launched in phases
  • Projects delivered ahead of schedule
  • End clients have a multilingual asset to add to as their international business grows


We’ve worked with Web-Translations for 8 years and know we can rely on them to produce work that we can both be proud of.

- Talia Wdowczyk, Account Manager

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