Case Study

Liz Earle

Italian eCommerce website localisation, translation of documents into 7 languages.




and marketing collateral


Pay-as-You-Go Translation

Liz Earle Naturally Active Skincare is a British beauty brand, founded in 1995.

From launching on TV home shopping channels in 1996, the company’s product range has gone on to win multiple awards and receive accolades from leading beauty industry experts.

Web-Translations localised the eCommerce site in Italian.

In addition to providing multilingual web copy and email campaigns, Web-Translations has also delivered translations in French, German, Italian, Spanish, Swedish, Danish, Finnish, and Canadian French for packaging, product instructions, and press releases.

The Challenge?

  • Ensuring that translations do justice to Liz Earle’s established brand and style
  • Conveying the particular descriptive tone and style of Liz Earle’s product descriptions in other languages

The Solution?

  • A hand-picked team of specialised marketing translators
  • Liaising with in-country managers on the final text prior to publication

The Results.

  • Increase in online sales from Italy
  • Cost-effective new customer acquisition


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