2012 has been a hugely exciting year for Web-Translations. We’ve continued to deliver global web solutions for a vast range of businesses, all while growing our team’s linguistic, commercial and technological expertise.
In February, we welcomed the newest Web-Translations baby. The delightful Abigail was well worth the wait, arriving 17 days late weighing 8lbs 7oz, and her immensely proud Mommy Jenn has recently returned to work following her maternity leave. Welcome back, Jenn – we’ve missed you!
Dominic McGrath joined the team as Project Coordinator in October 2011. His excellent customer service and drive to deliver high-quality projects proved him to be a great team leader, and he took on Project Manager responsibilities in April of this year.
Our September recruitment drive saw us welcome to the team a New Business Consultant in the form of Joe Hamilton, who has already contributed to our expanding portfolio of projects. The strategic growth of Web-Translations resulted in the introduction of an e-Marketing team headed up by e-Marketing Project Manager Rehan Sajid, who brings a wealth of SEO and commercial experience. He is joined by a new e-Marketing Project Co-ordinator, the talented Adam Knott, who certainly proved his worth during his internship.
In October, Beatrice Martinelli became a Project Coordinator, after working as an intern during the summer months.
Our Managing Director, Daniel Rajkumar, slipped in a trip to Mauritius before Christmas. It wasn’t just for palm trees and cocktails, mind – whilst there, he secured a promising new partnership; we welcome Lux Island Resorts to our client base, and can’t wait to get to work on their exciting project.
We are looking forward to a sunny international 2013, and would like to wish everyone a fantastic year ahead, full of growth, opportunity, and – most importantly – success!
What’s to come in 2013?…
A stunning year of international celebration and sport, including the Olympic Games, the Paralympic Games, and the Diamond Jubilee, have transformed Britain’s global reputation and opened new opportunities for international dialogues, business and co-operation.
CEO of Web-Translations to deliver international eMarketing workshop for luxury tourism industry in conjunction with the institute of Export, Soft Skills and the Ministry of Enterprise for Mauritius.
Date: 13th or 14th August 2012 (with future events TBC)
Venue: Le Méridien, Pointe aux Piments, Mauritius (yes, seriously)
Daniel Rajkumar is a multi-award winning internet entrepreneur that has created various web businesses, including web-translations.com which supports companies seeking to increase international trade by attracting more international visitors to world class websites. He analyses industry trends and researches the developments in the web before they become popular. He understands the constraints of small businesses as well as well as the challenges faced by large organisations and is able to consult on various levels, practically and strategically.
Daniel Rajkumar has presented for UK Trade Invest, the Institute of Export and is writing a book on ‘the web as a function of business’.
As the liberalisation of global commerce continues, more and more companies are joining the international market every year. Exporting has traditionally been seen as one of the most risky, and expensive ways to grow a business. While there are many pitfalls and challenges when trading internationally, the Internet offers an excellent way for you to reach out and grow your market share, without investing millions.
Global trade has never been so easy with the First time Exporters Guide. By working with Web-Translations you will have a partner to help you at every stage in your journey. We combine years of experience, with top-quality language and web skills to offer a hand-held, strategic approach to boosting your global trade.
The 2012 London Olympics represents a great sales opportunity. Visitors from all over the world will be visiting UK this year, some businesses are seizing this opportunity to maximise their slice of the action.
The Olympic Gold Website Package was launched this month by Web-Translations to Get Businesses Fit for London 2012.
By giving customers extra peace of mind when offering translated information, you’ll win their trust, and ultimately their custom.
Get Fit for London 2012 with the recently launched Olympic Gold Website Package by Web-Translations.
The 2012 London Olympics represents a great sales opportunity. As mentioned in the Getting Fit for the Olympics blog post published last week not everyone is capitalising on this sales opportunity. Do you want to go for Gold in the 2012 London Olympics?
Last year the largest ever campaign by a national tourist board was launched by VisitBritain; the £100 million GREAT Britain You’re Invited campaign. Primarily fronted by five major global celebrities who agreed to film TV ads and help promote Britain overseas.
As VisitBritain’s Mark Di-Toro says, “Now is the time to wave the British flag”. Thanks to the GREAT campaign a global audience of billions will have their eyes firmly set on Britain like never before. Will you be profiting from this interest?
Taking a bite from the Turkish delight will reap sweet rewards for online retailers
Turkish e-commerce transactions reached an impressive $12.3 billion in 2011, representing an increase of 57% on the previous year according to the Interbank Card Center. Combine this upsurge with the 12% per year e-commerce growth Forrester Research Inc (FORR) predicts for European growth over the next 5 years, and it becomes obvious that it’s time to pay attention to Turkey.
Impressive statistics, but what’s going on?
Half the population of Turkey is under 30 years old. This young society has been quick to adopt technological innovations and they now spend more time online per week than the worldwide average. This tendency translates into a high responsiveness to social media – 89% of Turkish Internet users are on Facebook and they are the 11th most active country on Twitter.
95% of the Turkish population are expected to have a mobile phone in 2013, with global corporations such as Telecom Italia having already entered Turkey to take advantage of this.
Furthermore Turkey has a credit driven economy, with a 62% credit card penetration among consumers. All of this has led to a positive environment for the development of Turkish e-commerce.
For hotel and tourism businesses, the 2012 Olympics represent a great sales opportunity. Visitors from all over the world will need places to stay, and things to do when they’re not busy at the sporting events.
In last place…
However, with 87% of hospitality businesses saying they have not taken any steps to prepare their business, and a further 63% claiming they do not intend to take any steps nearer the time, are we really ready for the onslaught? Why are businesses not seizing this opportunity to maximise their slice of the action? Why sit back and wait to see what happens, when this could be the opportunity of a lifetime?
As Visit London’s chief executive, Sally Chatterjee, says: “London is the world’s most visited destination by foreign travellers, and one of the most accessible cities in the world.”
It’s estimated that 350,000 foreign visitors will come to London each day during 2012, with around 5.5 million “day visitors” in total between the end of July and mid-August.
If these predicted visitor numbers prove to be accurate, then the UK’s tourism and hospitality sector is woefully unprepared for the influx of foreign tourists who will arrive this year.
Emerging markets such as China, India and Brazil have been identified as key targets, and have therefore been the focus of the international Olympic marketing campaign.
E-commerce is booming in Brazil. Supported by a growing middle class, Brazil’s e-commerce total revenue for 2011 was over $11 billion; that’s an increase of 26% compared to 2010 ($8.4 bn). In total, 32 million consumers in Brazil bought at least once via the web in 2011, and the eCommerce market is estimated to be worth around $12.7 billion this year.
So what do Brazilians buy online? The most popular categories reflect the needs of Brazil’s new middle class:
Despite this steady growth, many Brazilians still avoid shopping on the internet out of concern about the security of online transactions. The same goes for Internet banking. 26% of Brazilians don’t use online banking, according to a recent survey, and 58% gave the reason that it felt unsafe. The next few years should see a shift in this perception, as banks and etailers work together to improve security and ease of use, and consumers become more familiar with ecommerce and online banking.
Meanwhile, Brazil has developed solutions to overcome these obstacles. One of them is the boleto bancario, a small slip like a proforma invoice that customers can print out and pay at a bank. This is a very common option, which helps to solve the problem that most Brazilians don’t have a credit card. In fact, 55% of the population still receive their salaries in cash, especially those in manual jobs such as housekeeping and construction workers.
All in all, this adds up to a market with huge potential for those companies willing to adapt and make the necessary concessions to make Brazilian consumers feel at ease.
To find out how to launch your website in Brazil and other overseas markets, contact Web-Translations: sales[at]web-translations.co.uk / +44 (0) 113 8150460.
WordPress (WP) has evolved a long way from the journalist-loving blogging platform it once was to becoming a powerful CMS of choice for many SME’s. What it lacks in out-of-the-box functionality is compensated for with the vast selection of user-contributed plugins, which evolve practically at the pace of the web itself.
Matt Mullenweg (all hail) & the team beautifully balance the division between core functionality and community contributed functional extension, making it elegantly simple to learn. Making a platform so usable means that marketers can use it in as much anger as the journo’ types.
With the recent changes in Spain comes new opportunities and a new office for Web-Translations in Madrid. Spain may be going through some economic pain, but the fact remains it is the best placed European country for helping businesses to make the most of the fast emerging markets of Latin America, or any of the 27 countries for which Spanish is an official language.
Ignacio de Pablo, an experienced localisation consultant, will head up the Madrid office and spreading the word about Web-Translations among local contacts and partners who recognised the need to export as a strategy to grow. (more…)
As of the 6th December, AFNIC – (manager of the registry of .fr domain names) will lift restrictions on the availability of the .fr domain (among others) to European businesses.
If you don’t already have a French website for putting this domain to use, there has never been a better time…
I’ve recently joined the Web-Translations team as a project coordinator. I am originally from Bradford but familiar with the local area and went on to University of Manchester where I graduated in 2009 with a BA in German and Business Management.
Since graduating I have worked in a couple of different industries – finance and logistics – but always with the view to these jobs being short-term. I have been on the lookout for a role that could essentially combine my knowledge of another language with my innate passion for business, and have found a perfect match with Web-Translations. I furthermore believe I have found somewhere with the right tools to enable me to develop and to launch a successful career.
I am highly driven to achieve goals and to deliver for our customers as the business looks set to grow and expand into new markets, and what’s more, I look forward to helping other businesses do exactly the same.
Outside work I’m passionate about sport, in particular football, and have never wavered in my support of a team going through dire straits at the moment. I also love to travel and experience different cultures and meet people from different nationalities. Building on the time I spent living in Frankfurt, I travelled around Central and South America during the summer of 2010, and am certainly keen to do more of this! I got to go on the recent trip to the dmexco event in Cologne with my new colleagues Lynn and Cassandra, and am looking forward to putting my skills and newfound knowledge into practise.
I look forward to the challenge the future holds.