Expertise

SEO Health Checklist

Search Engine Optimisation is to many people still a mystery area of business, and lots of our clients ask us how they would be able to tell if their website is in need of SEO support.

So we’ve developed a brief checklist to help you – this is by no means an exhaustive list of everything that SEO can fix, but these 4 points are an excellent barometer of whether you need help or are already doing a great job!

1     Where do you rank?

Are you ranking well for prominent keywords in your industry?

Ideally you want to be in the top 10 (first page of search engine results) for the most popular keywords in your business sector. If you’re in the top 20 search results, then there are definitely improvements to be made.

Google Result Page Rank

Average Traffic Share

1

32.5%

2

17.6%

3

11.4%

4

8.1%

5

6.1%

6

4.4%

7

3.5%

8

3.1%

9

2.6%

10

2.4%

11

1.0%

12

0.8%

13

0.7%

14

0.6%

15

0.4%

Moving from page 2 to page 1 of search results (11th position to 10th position) means a 2.4-fold increase in traffic to your website.

2     Title Tags

Look at the title of the homepage. Does it have keywords in it? If not, the site’s not been optimized. If it has 400 keywords in it, separated by commas, then it’s been optimized by cowboys.

3     Unique & descriptive URLs

Click through to a sub-page of the site – a product, for example – and look at the address bar. Are there strange symbols or strings of numbers and letters? If so, the site’s not properly optimized. URLs should be made up of real words separated by hyphens (-) and slashes (/).

4     Text On Page

Is the homepage full of images with absolutely no text? Text is crucial for SEO; if you don’t have any, your SEO is probably suffering as a result.

If your website isn’t punching it’s weight, or you feel disappointed by the results of your SEO efforts, we can help! A good place to start is with our SEO Audit, or get in touch to have a chat with us.

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