The methods that worked three years ago haven't just stopped working - they may actually be damaging your SEO.
Staying ahead of your competitors means staying on the ball. Google updates its guidelines several times a year - and 2014 is a new break in a lot of ways.
Large-scale guest posting, press releases, blog comments and link directories are all devalued ways of attracting links to a website.
In 2014, it's about communication, innovation and - above all - CONTENT.