Reviewing is not re-translation, but rather a form of editing. Reviewers don’t focus on subjective stylistic amends, but instead look at what needs to be improved to increase a text’s fluency, understanding and accuracy. It is a balancing act; a translation must accurately convey the meaning of the original whilst not sounding ‘translated’.
Language service providers know that revision is their most powerful Quality Assurance tool for delivering the best possible translation. We often refer to it as ‘proofreading’, and although it is itemized separately on our quotations, revision should only be considered optional if the text is intended uniquely for internal company use, or for the client’s own information.
Reviewing is a crucial value-adding step in the translation project. More information on types of revision, the Web-Translations revision process and the limits of self-revision can be found below.
Before localising a website, there are several key things to consider:
If your site runs off a popular CMS, or if you have static HTML, localisation will be straightforward. Bespoke systems may also have been designed with localisation in mind.
• Consider whether all the elements of your design are editable. If you have images with embedded text that you have created in another program, the same program and file will be needed to create localised images.
• Ask yourself if the design is going to work if you don’t translate all parts of your website, or will there be an empty space on the French site where the “online chat” function is in English?
• Look for other potential spacing issues, such as the insertion of a dropdown language menu or currency selector.
• Find out if you can export/import content for translation. If not, would you prefer to provide us with access to your site, or would you handle all the content yourself?
• Can you provide server access to an external IP should this be necessary?
Using little-known foreign words in advertising can make a product appeal to a certain clientele who understands the word or at least associates it with a particular culture. It can distinguish the brand as global and trend-setting.
Languages incorporate ‘foreign words’ all the time. At first, the use of a new word may be only between speakers of the source language who know the word, but at some point they begin to use the word with those to whom the word was not previously known. To these speakers the word may sound ‘foreign’. At this stage, when most speakers do not know the word and if they hear it think it is from another language, the word can be called a foreign word. There are many foreign words and phrases used in English such as bon vivant (French) and Schadenfreude (German), as well as many types of foreign food, such as pain parisien (French).
Following news that the popularity of language learning is declining year on year (The Telegraph), it’s clear that less young people are considering modern foreign languages to be an important consideration for their future careers. Yet ongoing research consistently suggests that this doesn’t match up to the needs and expectations of UK Business.
Back in 2013, the British Council published a report in which they pinpointed ten languages that would be crucial for the UK’s long-term prosperity, security and influence, using various indicators such as export trade, emerging markets and diplomatic concerns. The results were as follows (in order of importance):
The report found that 75% of the adults polled were unable to hold a conversation in any of the languages highlighted, and the British Academy declared the UK to be trapped in a ‘vicious cycle of monolingualism’ whereby Brits would become excluded from international negotiations and business opportunities. (more…)
Following the decision of a Judge in France to prevent parents from naming their baby girl ‘Nutella’, this has sparked debate over words that should be deemed suitable, and indeed unsuitable, to be used as a name. In this case, the French courts deemed that the name would ‘lead to teasing or disparaging thoughts’ (BBC News) due to its association with the popular hazelnut spread.
This certainly isn’t the first case of its kind, but brings to mind an interesting point regarding our word associations and the power held within language. There are few instances where this becomes more apparent than in the translation world. (more…)
Back in November 2014, Skype launched a preview of Skype Translator, which will aim to provide real-time translation of conversations in over 40 languages. Hot on its heels, Google has now updated its own app to include an instant interpreting function using voice recognition, as well as an impressive translation feature which utilises a phone’s camera to automatically translate text viewed through the lens.
Long gone are the days of trying to decipher the unusual looking dishes on foreign menus – now all you have to do is hover your phone above the page and receive an instant translation. Here at Web-Translations, we’ve given the app a quick road test using three major tourist preoccupations: warning signs, tourist information and those all important menus. Take a look at how we got on below. (more…)
I first stumbled across the concept of crowdsourcing a few years ago, when a small globe symbol appeared in the bottom right hand corner of my Facebook profile. Intrigued, I followed the link to Facebook Translate, an application that enables any user to contribute their own translations of the ever-expanding site content. In an impressive feat of translation ‘by the crowd’, Facebook was translated into French in a 24 hour period by a group of 4000 volunteers in 2008. But what implications does this open call principle have for the translation industry? (more…)