Daco Solutions Case Study

Daco Solutions is a leading UK manufacturer of 'Slitter Rewinder' and 'Rotary Die Cutting' equipment. It designs and manufactures machinery used for label printing, narrow web and converting industries.

Daco Solutions' original website consisted of a static brochure of 20 pages. After attending a series of exhibitions across Europe, Daco Solutions wanted to demonstrate a greater commitment to their European distributors and markets. With grant funding from UKTI, Daco Solutions decided to expand their web presence into new European markets.

The Daco Solutions website contains marketing information and technical machinery specifications. This meant that the selection of translators and proofreaders who had both technical and marketing translation experience was a key part of the project’s success.

Web-Translations assisted Daco Solutions in the translation and localization of their website for a range of European markets, using specific translators with specialist experience. The multilingual website now generates new business enquiries from around the world and these are automatically forwarded on to the relevant distributors across Europe.

The Challenge 

  • To win new business in non-English markets
  • To generate awareness of Daco Solutions’ products in French, Italian, German, Spanish, Russian and Portuguese markets
  • To improve website accessibility and international exposure
  • To provide an all-in-one solution for language and website services

The Solution 

  • Web-Translations’ SAL Europe and +1 SAL Single packages for a comprehensive translation and localization solution
  • Use of the original Daco Solutions website as a base for the multilingual one
  • New localized content in French, Italian, German, Spanish, Russian and Portuguese
  • optimization of metadata to ensure that non-English keyword searches would return relevant pages from the new content in the top 3 search results

The Results

  • Translation of the Daco Solutions website into 6 languages within 3 weeks
  • Traffic to the Daco Solutions web site increased by over 50% in a 3 month period
  • Daco Solutions has now sold equipment in 29 countries
  • Due to the success of the Spanish web site content, Daco Solutions are now looking to expand into South America