For the major search engines, links to your website act as a vote. The text in the link and the quality of the page that links to your site are significant factors determining the importance of each vote.<\/p>\n
Good quality links also generate direct traffic. It is because link building is difficult, that search engines look favourably on well linked sites.<\/p>\n
Gone are the days of link farms, or simple reciprocal links; link building today requires research and significant time to be completed successfully.<\/p>\n
The quality of a page is determined by a Google Page Rank: the higher the rank, the more valuable the link, and the more difficult it is to achieve.<\/p>\n
You may buy a link building campaign as part of an overall solution, or as a separate campaign. It is usually complemented with search engine optimisation and pay-per-click.<\/p>\n