Before you spend a fortune fully localising your site into every European language, let us help you to research and test online market potential. Once you have the facts, you can take an informed decision as to where to focus your valuable time and money.<\/p>\n
Start with one language at a time, or several languages with reduced content and build on success. Trading internationally is not just about selling; global eProcurement can substantially reduce costs.<\/p>\n
How much did you pay for the English site? Your website is an asset, and without much effort you can improve revenue.\u00a0 A well translated and promoted website will generate sales. Visitors are four times more likely to buy from a website in their native language; they are also much more likely to find it in their local language search engines.<\/p>\n
Selling to multiple markets spreads the risk of your business and reduces the overall vulnerability to economic cycles and external threats.<\/p>\n