{"id":5055,"date":"2013-09-20T14:08:51","date_gmt":"2013-09-20T14:08:51","guid":{"rendered":"http:\/\/www.web-translations.com\/?post_type=wt_knowledge&#038;p=5055"},"modified":"2014-02-26T16:10:39","modified_gmt":"2014-02-26T16:10:39","slug":"localisation-considerations","status":"publish","type":"wt_knowledge","link":"https:\/\/www.web-translations.com\/es\/experiencia\/localizacion\/localisation-considerations\/","title":{"rendered":"El ABC de la localizaci\u00f3n"},"content":{"rendered":"<p>Translation is an art, and like most arts it is more complicated than it looks. There are many aspects to consider when localising a site:<\/p>\n<ul>\n<li><strong>A<\/strong>vailability of domains, and the related purchase regulations<\/li>\n<li><strong>B<\/strong>logs &#8211; the easiest way to create new content<\/li>\n<li><strong>C<\/strong>ustoms regulations and tariffs when shipping products overseas<\/li>\n<li><strong>D<\/strong>esign and build of the website<\/li>\n<li><strong>E<\/strong>-commerce platforms &#8211; which one to choose?<\/li>\n<li><strong>F<\/strong>oreign addresses and contacts<\/li>\n<li><strong>G<\/strong>lobal distribution<\/li>\n<li><strong>H<\/strong>appy customers are the best form of marketing<\/li>\n<li><strong>I<\/strong>nternational sales taxes<\/li>\n<li><strong>J<\/strong>apanese, Russian, Chinese and Arabic use non-Latin scripts, so you need an expert to handle these<\/li>\n<li><strong>K<\/strong>eyword research is essential to create a well-optimised site<\/li>\n<li><strong>L<\/strong>ocal search engines and directories<\/li>\n<li><strong>M<\/strong>ultiple currency transactions<\/li>\n<li><strong>N<\/strong>ative speakers should always be used for localisation of content<\/li>\n<li><strong>O<\/strong>npage and offpage SEO are vital for being found in search engines<\/li>\n<li><strong>P<\/strong>olitical, religious and cultural issues and connotations<\/li>\n<li><strong>Q<\/strong>uality Assurance is critical to ensure your website is localised fully and accurately<\/li>\n<li><strong>R<\/strong>esearch how your brand and strapline are perceived in your target market<\/li>\n<li><strong>S<\/strong>ocial media is a perfect opportunity to connect with foreign markets<\/li>\n<li><strong>T<\/strong>ranslation is a key stage of the localisation process<\/li>\n<li><strong>U<\/strong>se of imagery<\/li>\n<li><strong>V<\/strong>ideos &#8211; the newest marketing trend<\/li>\n<li><strong>W<\/strong>ebsite audit prior to localisation &#8211; how good is your English site?<\/li>\n<li><strong>X<\/strong>ML, HTML, PHP, and other web files types won&#8217;t be a problem for an experienced localisation provider to handle<\/li>\n<li><strong>Y<\/strong>oruba &#8211; not a good website language, but there are many other languages which are!<\/li>\n<li><strong>Z<\/strong> &#8211; is this pronounced&#8217;zee&#8217; or &#8216;zed&#8217;? Know your target market!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La traducci\u00f3n es un arte y, como la mayor\u00eda de las artes, es m\u00e1s complicada de lo que parece. Hay varios aspectos relativos a la localizaci\u00f3n de sitios web que se deben tener en cuenta: Nuestro lista de la A a la Z le ofrece los aspectos b\u00e1sicos.<\/p>\n","protected":false},"author":2,"featured_media":4634,"parent":5040,"menu_order":0,"template":"","categories":[],"class_list":["post-5055","wt_knowledge","type-wt_knowledge","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El ABC de la localizaci\u00f3n - Web-Translations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.web-translations.com\/es\/experiencia\/localizacion\/localisation-considerations\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El ABC de la localizaci\u00f3n - Web-Translations\" \/>\n<meta property=\"og:description\" content=\"La traducci\u00f3n es un arte y, como la mayor\u00eda de las artes, es m\u00e1s complicada de lo que parece. 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