Key tactics

For a successful international eMarketing strategy…


Localise your website

– even just a few pages will show you have serious intentions and improve your Search Engine ranking in the country you are targeting. Always use a professional translation service.

Focus on core products and services

– launching a selection of your bestselling products or services increases your chances of success in a new market.

Conduct multilingual keyword research

– finding out what customers are actually searching for and adapting your website and online advertising accordingly is critical to ensure that your site is the one they browse and then buy from. Read more about Keyword Research.

Measure results

– Just as you would with your UK site. Visitor statistics will be invaluable in evaluating your return on investment and deciding where to concentrate further resources.

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