In today’s competitive business environment, it pays to be the first company to market with a new product or service. Here are our tips on how to beat your competitors and take full advantage of global opportunities in your sector.
1. Be the early bird – get there first!
Localise your homepage for multiple markets – then you have the pick of where to focus your attention & resource rather than being forced out of the markets your competitors already operate in.
2. Forge your own path
China, Russia, and other fast-growing economies will compete with you in markets you hadn’t even begun to consider. Don’t follow the herd, but blaze your own trail. This takes confidence and a strong business plan but it is the only way to keep competitive advantage.
Selling online has enormous advantages over a traditional business model.The main one is the ability to be instantly global, in the sense that your website can be accessed by anyone, anywhere, anytime. However, very few e-businesses take a global approach from the outset or even seriously consider harnessing this potential once they have reached scale in their home market. (more…)
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