Baker Perkins Case Study
Baker Perkins is a world leader in machines systems used to make the world's favorite food. It specializes in equipment and services for Bakery, Confectionery, Pet Foods, Breakfast Cereals and Snacks.
Baker Perkins wanted to test the popularity of their products in South America, particularly the demand for food manufacturing machinery in Argentina and Mexico. International Blast! was the ideal solution by translating and localizing key pages of the Baker Perkins English website and optimizing these to generate traffic in Latin American markets.
Important Update: Following the success of the market testing Baker Perkins have committed to localizing key content from the website into Spanish.
- The Challenge
- The Solution
- The Results
- To increase web traffic and raise awareness in Spanish markets
- To promote new products and innovations in new and emerging markets
- To improve international marketing communications
- International Blast to test French and Spanish markets
- After confirming international interest, full localization was necessary to commit to the Spanish markets
- Ongoing search engine optimization has helped to ensure high SERPs
- Increased web traffic by 25%
- Awareness of brand proven in new markets (particularly success full in Mexico and Argentina)
- Working closely with Baker Perkins has led to improvement of domestic website