As the leading supplier of Category Management and Profitability Planning software to FMCGs, UK-based Cosmic Solutions was in the process of creating a French subsidiary and needed a localised website to support this expansion.

Web-Translations provided the Strategic Approach to Localisation service and consulted with Cosmic about which sections, products and pages were relevant for the French market. A microsite was first built in English, then translated into French and rebuilt in the .fr domain, after which the site was promoted and submitted to French search engines to generate traffic.