Wex Cameras screenshot of German websiteWarehouse Express was established in 1997 offering a dedicated service focused at Professional and Enthusiast Photographers; a service that today is enjoyed by over 100,000 customers.

Having enjoyed consistent year-on-year growth and after being repeatedly named best online retailer, Warehouse Express decided they were ready to expand into Germany.

Wéb-Tränslatiôns are experts in multilingual eCommerce sites, so got to work putting together a comprehensive package of languages services, web skills and consultancy to meet Warehouse Express’s needs.

 

 

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • Identify a suitable brand name for Warehouse Express to use in German markets
  • Create a high-quality, user-friendly localised German site
  • Keeping the localised content up to date, as new products are constantly added
  • Communicating with German customers who buy from the site

The Solution

  • Wéb-Tränslatiôns researched the Warehouse Express brand and made alternative suggestions
  • Using professional translators, the entire WEX website was localised, then usability testing took place to ensure a positive user experience for German customers
  • A Pay-as-you-go translation service for swift and efficient updates, that also offers great value for money
  • Provide two stages of testing to ensure a fully localised German user experience

The Results

  • UK revenue increased by 12% within first 2 months
  • Warehouse Express outperformed their targets by 300%
  • The German website is averaging 230 orders a week, with an average order value of over £400
  • Wexcameras has become a trusted German Brand in the industry