About Language

Language variants: German

The latest blog in this series explores the different variants of the German language.

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Language variants: An Introduction

Why choosing the correct language variant matters to your business…

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Put the crossword aside and a learn a new language!

We’ve all heard that keeping your brain active is good prevention for dementia.

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Do you need an ‘Olá’ or an ‘Oi’? How to make sure you are really speaking to your target market.

Believe it or not, one of our most popular questions from clients is which languages they actually need to translate their materials into. This may seem obvious on the surface, but it can often bring up the least obvious of answers. Take a look at our top recommendations for getting your language choice right: 1. Check which languages are spoken in your target country. Even if there is only one official language, there may be a number of co-official regional languages to consider, as in the case of Spain. You may be missing a trick if you are launching a marketing campaign in Spain and neglect to provide a translation in Catalan, for example, which is essential for capturing the imagination of a Catalan audience, particularly when considering that all important hub of Barcelona.

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How to sell the benefits of yourself as a human translator

Reports last week claimed that 40% of jobs would be replaced by machines by 2030, and that they will be able to ‘translate and interpret text quicker than humans’. Many companies already use machine translation to provide quick and free translations of their websites and other materials, so it is down to us as language service providers along with our team of trusty translators to explain the added value of human translation. But where do we start explaining to a company with their eye on the bottom line why they should invest in professional translation? Here are a few of our suggestions:

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