Localisation

Lifting the Lid on Translation and Localisation

Do you know the difference between translation and localisation? If not, don’t fret! In this blog, we’re going to reveal all!

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International Marketing | A Focus on Your Customer’s Wellbeing

In this blog, we provide you with some tips to ensure you’re localising your content the right way.

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Localising Audiovisual Content:
Subtitling best practices and workflows

Today we are looking at subtitling best practices and ideal workflows.

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Language variants and why they’re essential for export success: German

The latest blog in this series explores the different variants of the German language.

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Main concerns of international online shoppers

Presents for family in America   Presents for the kids Present for Grandma Click, click, click.  My Christmas shopping is nearly complete, and 80% was purchased online.  The gifts that haven’t been dropped into my online shopping basket have at least been researched and price-checked online.  Judging by the latest eCommerce research, I am not alone. Consumers around the world are shopping online in increasing numbers.  It’s quick and often cheaper; getting the lowest advertised price only takes a quick Google search.  And with free shipping options, it’s cheaper than paying for city centre parking! Buying gifts for friends and family in another country is also a lot easier – no queuing at the post office! – and saves the cost of international postage. With your international eCommerce site, the concerns are very much the same as for English-language only websites, however there are a few additional points to consider for your foreign-language pages. Simply translating the English content is not sufficient.   Delivery charges […]

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