Today we are looking at subtitling best practices and ideal workflows.
3 April 2020 11:21
The latest blog in this series explores the different variants of the German language.
9 October 2019 10:39
Presents for family in America Presents for the kids Present for Grandma Click, click, click. My Christmas shopping is nearly complete, and 80% was purchased online. The gifts that haven’t been dropped into my online shopping basket have at least been researched and price-checked online. Judging by the latest eCommerce research, I am not alone. Consumers around the world are shopping online in increasing numbers. It’s quick and often cheaper; getting the lowest advertised price only takes a quick Google search. And with free shipping options, it’s cheaper than paying for city centre parking! Buying gifts for friends and family in another country is also a lot easier – no queuing at the post office! – and saves the cost of international postage. With your international eCommerce site, the concerns are very much the same as for English-language only websites, however there are a few additional points to consider for your foreign-language pages. Simply translating the English content is not sufficient. Delivery charges […]
27 November 2017 13:12
Reports last week claimed that 40% of jobs would be replaced by machines by 2030, and that they will be able to ‘translate and interpret text quicker than humans’. Many companies already use machine translation to provide quick and free translations of their websites and other materials, so it is down to us as language service providers along with our team of trusty translators to explain the added value of human translation. But where do we start explaining to a company with their eye on the bottom line why they should invest in professional translation? Here are a few of our suggestions:
31 May 2017 10:00
Ever contemplated a multilingual marketing campaign that uses SMS messaging to contact your customers? Or simply wanted to practise a bit of French with your latest foreign speaking acquaintance? Then you may want to have a serious think about size. Because when it comes to texting, it really does matter. As English speakers, we are lucky enough to be given a grand total of 160 characters per text message. These days, our mobile providers generally allow us to exceed these limits and will concatenate multiple messages into one long message, billing us for the equivalent number of messages. UK mobile networks use GSM encoding, which supports a character set consisting of the Latin alphabet, numbers, many other symbols, and some support for non-English accented characters. ‘Extended’ GSM character sets are also provided in some countries and offer additional characters, but this can vary depending on the mobile provider and handset. Often, using these characters will also subtract more than one character […]
11 May 2017 13:10
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