International Trade

Kid's Cavern – now in 5 languages

Established in 1989, Kid’s Cavern is the UK’s largest independent retailer of children’s clothing and shoes. In addition to their flagship Liverpool store, Kid’s Cavern offers their extensive range of designer children’s wear online. To reach out to customers in other markets, the company has launched microsites in Danish, German, Japanese, Russian and French. Kid’s Cavern also intends to use our traffic reports as market research to gain further insight into these markets, with a view to localising the rest of their site into the languages which perform well. Kid’s Cavern used our International Blast service, which offers the creation of a bespoke microsite for £295 +VAT per language. After consultation with the team at Kid’s Cavern, our Project Managers advised on target markets and carried out keyword research to select the best terms for optimising the site. Kid’s Cavern can also use this keyword insight in PPC campaigns to boost traffic. After the launch, our team copywrote, translated and […]

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Ultrapreneurial inspiration…now in French, German, Spanish and Italian

Web-Translations is proud to announce that our collaboration with Julian Hall, entrepreneur and digital media expert, has gone global! Julian’s book “Entrepreneur to Ultrapreneur – 100 Ways To Up Your Game” is an Amazon “Best Seller on Kindle” and contains 100 inspirational, original sayings for entrepreneurs and aspiring entrepreneurs. The translation was funded through rebuildingsociety.com, a peer-to-peer lending platform which allows individuals to invest in business loans. Web-Translations helped to create Spanish, French, Italian and German editions of the book, providing translations and typesetting to create print-ready files. Kindle versions are now available from Amazon, and paperbacks will be available later this week.

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W-T’s Daniel Rajkumar attends G20 YEA Summit as UK delegate

Last week I had the honour of being part of the UK Delegation selected to attend the G20 Young Entrepreneurs Alliance (YEA) Summit in Moscow. The Summit brought together over 400 entrepreneurs representing 20 of the world’s most powerful economies, to discuss and try to solve many of the challenges facing Small Businesses in the current economic situation. The UK delegation led by Alex Mitchell of Young Brits and Helen Gale of YBI, were represented by 12 young entrepreneurs – the largest UK delegation to attend any YEA Summit to date. The Summit took the form of a combination of panel discussions, breakout sessions and guest speakers. Ernst and Young presented their findings on their ‘Entrepreneurship Barometer’ and Accenture presented on ‘Innovation as a major factor of growth and employment’, there was also a very interesting panel discussion on doing business in Russia. It was discussed how Russia’s strong telecommunications infrastructure, balance of labour cost vs. skills and above average […]

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Adios free Google Keyword Tool – we will miss you

This month, Google has announced it has plans to axe its free external Keyword Tool. A yellow box at the top of the Keyword Tool page warns, “In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.” Essentially, an AdWords account will need to be created before accessing keyword statistics, presumably so that Google will be better able to track people’s research, since it can no longer be done anonymously. While it is entirely possible to create an AdWords account and not actually create any ads, solely to access keyword insight, it just adds another step and another password to remember! The external Keyword Tool and Keyword Planner don’t work in exactly the same way, but both provide data about keyword searches on Google. In addition to supplying data for pay-per-click campaigns, keyword statistics are invaluable for optimising existing websites. The change won’t […]

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Snow+Rock looking for peak performance

With 22 retail stores across the UK and Ireland, and also a thriving e-commerce business, Snow+Rock are testing different markets abroad with new microsites in French, German, Dutch, Swedish, Spanish, Italian and Danish. The UK’s top ski clothing & equipment retailer, Snow+Rock stock high quality performance products from the world’s best snowsports & outdoor brands. Their range includes ski gear, snowboard equipment, walking boots, climbing equipment, and much more. Snow+Rock chose our International Blast service, and now have well-optimised bespoke microsites targeting seven different European countries. The International Blast service is available in 18 different languages. We recommend choosing a range of languages to get the most accurate picture about international interest in your product or service, and as such we offer discounts for multiple languages: 5% for 5 – 9 languages | 10% for 10 – 15 languages | 20% for all 18. We are certain the visitor traffic information reports we provide will help Snow+Rock to take an […]

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