With a 0.3% growth rate for the first quarter of 2013, and 0.7% for the second quarter1, we can’t claim that business is booming in the UK. In contrast, the Chinese economy is predicted to grow by 7.4% this year, with estimates for Indonesia, India, Pakistan and regions of Africa ranging from 4.4% to 6.2%2. Now is the time for UK businesses to take advantage of growth in other countries by exporting. And really, with only 62 million people in the UK, we are only a drop in the proverbial ocean! There are more than 7 billion people on Earth, and plenty of them would love to buy innovative British products. Why wouldn’t you want to export? At Web-Translations, our sales consultants have heard every excuse possible, starting with “We are just too small to export”. Our client portfolio includes many small businesses who export, and who have greatly benefitted from international trade, and with a well localised and optimised […]
7 October 2013 14:47
The latest economic research highlights untapped markets that UK businesses should exploit, according to economists at RBS who conducted the study investigating nearly 50 countries as potential markets for UK exporters. Export constitutes almost a third of the UK economy, but most companies that do trade overseas still focus on “traditional” markets in Europe and America. In its research, RBS rated each market by a combination of criteria, including size, growth, and compatibility of its import needs with the products that are produced and exported in the UK. Those countries assessed as part of the study made up less than 25% of all UK goods exported in 2012. The research identifies export opportunities that British businesses are not taking full advantage of. With growth in the US and Europe slowing or even at a standstill, it makes sense to diversify into other markets where competitors might not yet be active. “Our research highlights a set of markets which may not […]
27 September 2013 11:01
Here at Web-Translations we’ve always prided ourselves on packaging our language services to make them as easy as possible for clients in all industries to understand and buy. Our International Blast and Strategic Approach to Localisation services have launched hundreds of companies in international markets, but we realised that the basic SEO we included in these packages no longer met the needs of today’s online businesses. A few years ago, the basic SEO tactics we used to promote our clients’ newly localised websites in the countries they were targeting were enough to get them started, and generate search traffic, but the search marketing industry has moved on in leaps and bounds since then, and we decided it was time for an overhaul. The result is a group of localisation service levels that have been designed to suit different business types at different stages of international trade: We haven’t forgotten eCommerce clients either – however rather than stipulating a fixed package of services […]
16 September 2013 08:50
Following its 2007 launch, our International Blast! service has proved popular with companies looking to test a foreign market. This low-cost packaged service has helped a wide range of companies to launch internationally. We are very proud of the results we have achieved for these clients, including Baker Perkins, a bakery equipment specialist who localised their English site into Spanish following a successful International Blast, and also Quiet PC, who localised their ecommerce site into German after the success of an International Blast. Glenn Garrett from Quiet PC commented that “the results of localising the key pages into 11 languages have been excellent; the traffic to the French, German and Dutch has been especially good and equates to a cost of 2p per visitor – that’s fantastic value compared to pay-per-click advertising in a competitive industry like ours!” It is with a touch of sadness that we announce the retirement of this service to make way for a new range […]
9 September 2013 14:45
According to a new Ernst & Young study, exports from Yorkshire will reach £18.3bn within the next 4 years and we can expect to see 2.2% annualised growth by 2017 – far beyond the UK average of 0.3%. This is the first UK Goods Export Monitor study conducted by Ernst & Young, and tracks international goods export data by region, sector and trade routes over the next five years. The research also highlights that Yorkshire’s pharmaceutical sector, although relatively small, is set for big gains – the UK as a whole specialises in manufacturing drugs for export overseas, particularly to emerging markets, so the potential for growth there is huge. David Buckley, senior partner at E&Y in Yorkshire, said: “There is a once in a generation opportunity for UK goods exporters in Yorkshire to help reshape the recovery, tapping into the sharp end of truly global supply chains, like pharmaceuticals, and made in Britain heritage brands.” If you think your business is ready to start exporting, take […]
23 August 2013 16:30