Dynamic Digital Depth Case Study

Dynamic Digital Depth (DDD) works with 3D technology to enable glasses-free 3D viewing of video, photos, games and computer graphics, for consumer markets on a variety of platforms. They also offer solutions for professional markets such as molecular modelling and computer animation.

Due to the niche nature of the 3D technologies sector, DDD were looking for ways to expand into international markets. Their research identified the creation of global partnerships as a key growth strategy and highlighted Japan as a potential market for DDD’s services. As a result of this, the company decided to localise their website so that it would appeal to Japanese manufacturers of displays and devices and to innovative software developers.

Web-Translations worked with DDD’s Japanese and American offices to give their distributors a localised website. The website demonstrated DDD’s commitment to the Japanese market and reflected the quality of their products.

The Challenge

  • To provide a Japanese version of the DDD website
  • To strengthen distributor relationships in Japan
  • To demonstrate DDD’s commitment to their Japanese partners
  • To create a website which could be used for marketing before and after major industry exhibitions in Japan
  • To raise brand awareness on an international level
  • To coordinate the project with client offices in America and Japan, with a time zone difference of 16 hours

The Solution

  • Creation of a Japanese website to generate interest and encourage new distributors to get in touch
  • Research to identify Japanese 3D terminology equivalents
  • Deployment of in-house Japanese project managers for quality assurance purposes
  • localization of over 300 images
  • Translation and desktop publishing of brochures into Japanese
  • Rapid turnaround of additional marketing materials for exhibitions

The Results

  • Launch of an informative Japanese website to welcome potential partners to a long term relationship with DDD
  • Creation of Japanese glossaries to ensure consistency of marketing materials
  • Sales appointments booked in advance of the exhibition
  • Creation of a suite of multilingual marketing materials
  • Increased brand and product awareness for DDD in the Japanese 3D technologies marketplace