International Trade

W-T’s Daniel Rajkumar attends G20 YEA Summit as UK delegate

Last week I had the honour of being part of the UK Delegation selected to attend the G20 Young Entrepreneurs Alliance (YEA) Summit in Moscow. The Summit brought together over 400 entrepreneurs representing 20 of the world’s most powerful economies, to discuss and try to solve many of the challenges facing Small Businesses in the current economic situation. The UK delegation led by Alex Mitchell of Young Brits and Helen Gale of YBI, were represented by 12 young entrepreneurs – the largest UK delegation to attend any YEA Summit to date. The Summit took the form of a combination of panel discussions, breakout sessions and guest speakers. Ernst and Young presented their findings on their ‘Entrepreneurship Barometer’ and Accenture presented on ‘Innovation as a major factor of growth and employment’, there was also a very interesting panel discussion on doing business in Russia. It was discussed how Russia’s strong telecommunications infrastructure, balance of labour cost vs. skills and above average […]

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Adios free Google Keyword Tool – we will miss you

This month, Google has announced it has plans to axe its free external Keyword Tool. A yellow box at the top of the Keyword Tool page warns, “In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.” Essentially, an AdWords account will need to be created before accessing keyword statistics, presumably so that Google will be better able to track people’s research, since it can no longer be done anonymously. While it is entirely possible to create an AdWords account and not actually create any ads, solely to access keyword insight, it just adds another step and another password to remember! The external Keyword Tool and Keyword Planner don’t work in exactly the same way, but both provide data about keyword searches on Google. In addition to supplying data for pay-per-click campaigns, keyword statistics are invaluable for optimising existing websites. The change won’t […]

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Snow+Rock looking for peak performance

With 22 retail stores across the UK and Ireland, and also a thriving e-commerce business, Snow+Rock are testing different markets abroad with new microsites in French, German, Dutch, Swedish, Spanish, Italian and Danish. The UK’s top ski clothing & equipment retailer, Snow+Rock stock high quality performance products from the world’s best snowsports & outdoor brands. Their range includes ski gear, snowboard equipment, walking boots, climbing equipment, and much more. Snow+Rock chose our International Blast service, and now have well-optimised bespoke microsites targeting seven different European countries. The International Blast service is available in 18 different languages. We recommend choosing a range of languages to get the most accurate picture about international interest in your product or service, and as such we offer discounts for multiple languages: 5% for 5 – 9 languages | 10% for 10 – 15 languages | 20% for all 18. We are certain the visitor traffic information reports we provide will help Snow+Rock to take an […]

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Pushka Knobs goes international…

E-merchant Pushka Knobs offers unique door and cupboard furniture through their .com e-commerce site. After four years of successful online retailing in the UK, Pushka chose to work with Web-Translations to promote their online boutique in the Netherlands. We created a microsite for the Dutch-language marketplace which acts as portal allowing overseas customers to purchase items directly from the UK shop. Pushka Knobs opted for our International Blast service, which offers a bespoke microsite, including on page and off page search engine optimisation, all for only £295+VAT. After launching less than a week ago, the Dutch site already appears on the first page of Google.nl results for the keyword ‘kristallen knoppen’ (crystal knobs) and on the second page for ‘glazen knoppen’ (glass knobs). With such amazing results after less than a week, we can’t wait to see how the Dutch Pushka Knobs site performs over the next few months!

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BananaFingers climb their way into overseas markets

With the help of Web-Translations’ skilled web project managers and SEO team, BananaFingers have just launched new microsites in Swedish, Japanese, Italian, French and German. Acting as portals to their English e-commerce site, the localised pages will target visitors in foreign markets looking to purchase climbing equipment. BananaFingers opted for Web-Translations’ International Blast service as an opportunity to test different markets, and thanks to our helpful follow-up reports, they will be able to track numbers and locales of visitors. This service will help to determine the most profitable international markets for BananaFingers so that when they decide to expand into new markets, they do this with an understanding of the demand for their products. If only Tesco had used our market testing services, they might not have had to pull their operations from the US market after deciding that America wasn’t ready for them!

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