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Maximise exporting opportunities with a multilingual website

By on September 8, 2009

According to a recent EU report, 2 of the main obstacles faced by UK businesses who are exporting for the first time are language and cultural barriers, and how best to promote their websites using SEO and online advertising.

The first step in trading internationally is to localise your website. This way, you can gain enquiries and orders from overseas customers with only a small investment – with even just one or two pages translated into foreign languages you can use your website to “test the water” in a number of countries at once, and see which ones gain you the most web traffic.

By monitoring the visitors to your localised webpages, you can choose the countries which warrant extra investment and focus on marketing your product or service there.

Localising your site is the first step, but without effective online marketing, no-one will be able to find it. Many theories and myths exist about the best methods of SEO, but keywords, the layout and content of your site, and inbound links all play their part.

Pay-per-click advertising is also another weapon in the online marketing arsenal, and can yield quick results – but in order to top the search engine listings, you’ll find that the cost keeps rising, so this is best used for launches and to boost traffic as a short-term measure. Unless you have an infinite marketing budget, of course (if only)!

For more on how to localise key pages of your website for foreign markets, and optimising your multilingual websites, please get in touch – we have a wealth of experience in this field and are only too happy to help.

COMMENTS

Hello. Thank you for this great info! Keep up the good job!


website on Sep 08, 2009 at 10:01 am

Short but great content. You got me here thinking about lots of ideas to implement. Put up several multi-lingual landing pages.. then setup a ppc ad. campaign to direct traffic to those pages. See which ones are getting the most traffic, which pages are converting … then refine those pages etc…

-Joshua McShane


translation services on Sep 13, 2009 at 4:57 am

Joshua – That’s exactly what we do with many of our clients who want to dip their toe in and see which markets they should focus attention and resources on.


Cass on Sep 24, 2009 at 3:43 pm

good read, solid stuff, thanks for sharing this.


free website advertising on Oct 30, 2009 at 2:37 pm

Kudos for doing this post. It is interesting reading.


Jannet Woodbridge on Feb 08, 2010 at 9:12 pm

Thanks for sharing all that great stuff!


Yana on Apr 15, 2010 at 2:11 pm

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