Making the world a smaller place one translation at a time...

The Rise of Poetry

Poetry has seen a stark increase in popularity in recent years. The data collected by NielsenIQ BookScan showcases a trend of rising poetry sales. Figures reached a historical high in 2023 of £14.4 million before surpassing this to reach a new record in 2024 of £14.996 million. Now this record is on track to be surpassed once again. The first 30 weeks of 2026 have accounted for just over £8 million in sales. These are due to reach over £15 million by the end of the year. The rises during the last decade have been attributed to periods of political instability, as well as digital trends such as the “Instapoetry” phenomenon. Cinematic and linguistic adaptations, modern life, and social media have all played their part in poetry’s rise. In addition to print, poetry is also returning to its origins as a spoken art form. Spoken events and poetry slams have become more popular. Impact of Cinema The release of Christopher […]

Star Wars: A New Dub in Welsh

Star Wars, the renowned franchise, will be celebrating its 50th anniversary next year in 2027. The saga has been translated into more than 50 languages, including the indigenous languages Ojibwe and Navajo. The films themselves feature between 30 and 70 different languages, including Huttese, Shyriiwook, and Ewokese. C-3PO is perhaps the gold (literally and figuratively) standard when it comes to multilingual mastery. In fact, the droid boasts fluency in more than 6 million forms of communication. Hope for the Welsh Language With linguistic diversity a feature both within and without the Star Wars saga, the linguistic universe has just expanded further. The franchise has added a new star to its multilingual galaxy: Welsh. The first film in the original trilogy released in 1977, later titled Star Wars: Episode IV – A New Hope, has been dubbed into Welsh. This new dub will allow Welsh speakers to enjoy the film with the added emotional resonance of watching in one’s native language. […]

5 Lessons on Overcoming Language Barriers From Race Across the World

With summer in full force, many will be preparing for summer trips abroad. When travelling with limited knowledge of the local language, learning a few phrases can go a long way in making a good impression, forging connections, and preventing any miscommunications. We’re going to take a look at some lessons gleaned from the television series Race Across the World, on how to connect with locals when you have a limited knowledge of the local language. Race Across the World is a television series which sees pairs of contestants from different regions of the UK take part in a challenge to race from a specific starting point to a destination thousands of kilometres across the world, without the use of smartphones, and with only a restricted budget, a paper map, and limited knowledge of other languages. In this year’s series, teams travelled 12,000km from Palermo, Sicily, to Hatgal in Mongolia. Over several weeks, the teams had to travel to different […]

Translation and Interpreting at the World Cup

The World Cup is right around the corner, but with players and fans speaking different languages, how does the competition cater to multilingual audiences?