0333 303 4359

Sony

CASE STUDY

Translation consultancy and in-depth keyword research for multiple markets.

Sony Europe commissioned Web-Translations to provide consultative services in the areas of translation management and international eMarketing.

Several years ago, Sony Europe was looking for a project management system which could integrate with the extensive translation memories and glossaries they had built up over time. After meeting Sony’s eBusiness Manager at a trade show, Web-Translations was commissioned to research and identify a project management system which would integrate with translation memory software to oversee the coordination of marketing projects in great detail.

More recently, Sony Europe tasked Web-Translations with providing extensive keyword research in 10 markets for its professional products. Focusing on specific key product categories, Web-Translations outlined the prevailing trends in the search markets in question, taking linguistic factors, in-country search volumes, and competition metrics into consideration. For each market, Web-Translations established a hitlist of relevant, valuable terms and provided insight into the dynamics surrounding these, before finally drawing conclusions as to an overall strategy and a granular strategy to improve Sony’s search position in the particular market.

eMarketing

Consultancy

10

languages

The Challenge?

  • Project Management system selection from 800 possible applications
  • Researching keywords for 10 different markets to product keyword hitlists and eMarketing strategy, including languages with non-Latin character sets, and markets with leading search engines other than Google
solution

The Solution?

  • An initial on-site consultation was arranged to identify criteria for the Project Management tool project; 5 applications were shortlisted to investigate in great detail
  • Working with translators to compile a phrase list of 200 to 500 terms per language, which was then refined to a hitlist of 50 to 100 target keywords based on a number of criteria including suitability, reliability and any industry search trends
  • Competitor analysis: identification of 3 main competitors per market in organic and paid search, then analysis of their SERPs, backlinks and onpage optimisation
  • Keyword mapping: selected keywords were mapped to specific pages of the website and integrated with the existing content
  • Strategic planning: recommendations were made for online marketing using the selected keywords

 

results

The Results.

  • From the top 5 Project Management tool applications, an application was chosen that best met the criteria
  • Bringing together accumulated knowledge of search market dynamics to establish a thorough and high-reaching roadmap for ongoing optimisation

Looking to expand your
business across borders?

With over 15 years’ experience providing translation services, we understand eBusiness, and we have a proven track record of achieving excellent results for our clients.

Contact us

By continuing to use this site, you agree to the use of cookies. For more information, read our Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close