The Caravan and Motorhome Club

CASE STUDY

Localisation and translation of marketing, legal, logistics and communications content.

The Caravan and Motorhome Club is an organisation that partners with sites across the world to offer its 1 million members special benefits, including savings, advice, community forums, training and insurance, when booking site pitches, tours and excursions.

With sites in the UK and all over the world, the Club must ensure that its documentation is understood by the staff and visitors using them. Since 2014, Web-Translations has been handling its translations to improve access for the Club’s growing membership base as it expands its worldwide travel.

CONFIDENTIALITY

legal documentation

5

languages

The Challenge?

  • Handling a variety of text types and fields, including newsletters, marketing content, award ceremony presentations, staff training material, transport compliance checks, legal agreements, and T&Cs.
  • Ensuring complete confidentiality and professionalism when dealing with sensitive legal documentation.
  • Providing functional target translations in five languages for use by staff on different European sites.
  • Complicated reformatting of documents.
solution

The Solution?

  • Precisely identifying the content of individual documents within the same job request to place them with specialised linguists.
  • The signing of a non-disclosure agreement between Web-Translations, the Caravan Club and our chosen freelancers.
  • Proofreading by a second specialist translator to ensure that the tone, style and meaning of the source is conveyed accurately and appropriately, particularly for campsite documentation, marketing and emails where the target must reflect the Caravan and Motorhome Club’s brand image.
  • Final check of reformatting to ensure that the target mirrors the source document.
results

The Results.

  • Professional handling of sensitive information and legal documentation.
  • Efficient translation, proofreading and turnaround, ensuring that translated emails and newsletters can be sent out on time.
  • Functional and professional-looking final documentation that mirrors the original.

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