Crystal Bridal Accessories

CASE STUDY

Localisation of key website pages into 4 languages, resulting in increased traffic and sales.

Crystal Bridal Accessories is an online boutique offering its own collection of wedding and occasion jewellery and accessories alongside a range of well-known brands.

Business Manager Amy Karim knew the potential of the German market, so decided to localise the homepage of the Crystal Bridal Accessories site to encourage German visitors to browse and buy. After seeing an increase in traffic and sales, Crystal Bridal took the decision to localise the site into French, Italian and Spanish as well.

Increased

traffic and sales

200+

unique DE visitors in first 3 months

Thanks for all your help. We are really pleased with all the work you have done – the site looks great and your service was very efficient and stress-free. Would recommend you to anyone and if we need another translation will definitely be coming back to Web-Translations.

Amy Karim, Business Manager
Crystal Bridal Accessories

The Challenge?

  • Creating a microsite from an entire eCommerce website
  • Managing the expectations of customers as they browse around the website
solution

The Solution?

  • Prelocalisation  – the process of selecting content for localisation, and building a microsite on that basis
  • Labelling links so visitors are aware of being taken to content in English
results

The Results.

  • Over 200 unique visits to the German site in the first 3 months, and direct sales of the product featured on the German homepage
  • Localisation of other languages as a result of the success of the German site
  • Increased traffic and sales from all target markets

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