Case Study

Grass Concrete

Creation of microsites in 10 languages to increase international exposure.


increase in traffic


visitors a month



Grass Concrete Ltd was founded on principles of establishing environmental awareness in construction. The company has a strong commitment to the use of recycled materials to produce a range of cellular grassed paving systems in concrete or plastic.

The world-renowned grasscrete system is in use in the grounds of various hospitals, roadside laybys and as far afield as a river bank in the New Territories of Hong Kong. Web-Translations’ microsite creation service appealed to Grass Concrete as they wanted to support global licensees as well as test new markets for business potential.

The Challenge?

  • Win new business in non-English markets
  • Generate awareness of  the Grasscrete product in 10 foreign markets
  • Improve website accessibility and international exposure
  • Generate web traffic

The Solution?

  • Web-Translations’ microsite service to test new markets
  • Link building and multilingual SEO to gain traffic
  • An international microsite built from Grass Concrete’s English website

The Results.

  • 25% increase in traffic to approximately 4000 visitors per month
  • Growth in export sales
  • Sales leads generated for global licensees

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