HolidayCheck

CASE STUDY

Web-Translations produces articles in Spanish, English and Italian as part of HolidayCheck’s link acquisition strategy.

Established in 2004 to offer independent reviews of hotels and travel locations to a Swiss audience, HolidayCheck is now the largest online travel portal in Europe. HolidayCheck launched an English language .com site in 2006; this is currently available in 10 languages.

With 20-30 million visits to the sites each month, and more than 10 million independent reviews, Holiday Check is the market leader in Switzerland, Germany, Austria and Poland.

To increase website visitors in other markets, HolidayCheck turned to Web-Translations for assistance with search engine marketing. In addition to copywriting optimised website content, our experienced team researched and copywrote articles in English, Spanish, and Italian as part of a link acquisition strategy.

Increased

number of inbound links

copywriting

SEO articles

We’ve worked with Web-Translations for over 18 months and have been very pleased with the off-page optimisation they have been doing. We check the quality of the work regularly and always find it to be very good. They are responsive to feedback and always reliable. We look forward to developing our working relationship in the future, as we know we can trust them to work on multilingual SEO.

Flavio Longato, Marketing Manager
HolidayCheck

The Challenge?

  • Copywriting unique articles in English, Spanish, Italian and Russian to promote HolidayCheck
  • Incorporating keywords provided by HolidayCheck
  • Online syndication of articles to tourism sites and blogs for each target market to generate links and drive traffic
solution

The Solution?

  • Experienced Search Engine Marketing Project Managers to manage a team of freelance specialist copyeditors based in the UK, Spain and Italy
  • In-house copywriting of English content
  • Liaison with marketing experts to publish articles online with 100% do-follow links
results

The Results.

  • Syndication of copywritten articles in Spanish, Italian and English
  • Increased number of inbound links to HolidayCheck sites
  • Increased visits to Italian, Spanish and .com sites in past 18 months

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