Case Study

South African Airways

Full website and booking engine localisation into 7 languages, including configuring the content management system for the new multilingual site, liaising with SAA’s linguistic review teams, and comprehensive interface testing prior to launch.


revenue from online sales


Open source CMS


conversion rate increase

South African Airways wanted to implement a multilingual content management system and localise their website into 6 languages.

Web-Translations provided a full localisation service for the website in French, Italian, Spanish & Portuguese for Latin America, and Simplified & Traditional Chinese; and configured the content management system for the new multilingual site.

The site has also been localised into Japanese, achieving an increase of 13% to the conversion rate.

The Challenge?

    • Choose a CMS to meet SA Airways’ needs and be compatible with foreign languages
    • Maintain the SA Airways brand across different languages and cultures
    • Provide a method for updating the multilingual site with new content

The Solution?

    • Used an open source CMS that can be configured to suit precise needs
    • Put together an in-house team of developers with experience in this field
    • Put together a team of expert professional translators
    • Accepts updates direct from the SA Airways server using our translation API, combined with Click4Translation.
    • Tested user Interface to ensure a seamless user experience

The Results.

    • There is a CMS that can adapt and grow with SA Airways’ needs
    • Maintained a uniform feel across different language versions of the website
    • Increased sales for SA Airways in these target countries
Within a couple of weeks of our multilingual site launch, we achieved our highest revenue ever from online sales!

- Benjamin Schubert, eCommerce Project Manager

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