South African Airways

CASE STUDY

Full website and booking engine localisation into 7 languages, including configuring the content management system for the new multilingual site, liaising with SAA’s linguistic review teams, and comprehensive interface testing prior to launch.

South African Airways wanted to implement a multilingual content management system and localise their website into 6 languages.

Web-Translations provided a full localisation service for the website in French, Italian, Spanish & Portuguese for Latin America, and Simplified & Traditional Chinese; and configured the content management system for the new multilingual site.

The site has also been localised into Japanese, achieving an increase of 13% to the conversion rate.

Highest

revenue from online sales

13%

conversion rate increase

The Challenge?

    • Choose a CMS to meet SA Airways’ needs and be compatible with foreign languages
    • Maintain the SA Airways brand across different languages and cultures
    • Provide a method for updating the multilingual site with new content
solution

The Solution?

    • Used an open source CMS that can be configured to suit precise needs
    • Put together an in-house team of developers with experience in this field
    • Put together a team of expert professional translators
    • Accepts updates direct from the SA Airways server using our translation API, combined with Click4Translation
    • Tested user Interface to ensure a seamless user experience
results

The Results.

    • There is a CMS that can adapt and grow with SA Airways’ needs
    • Maintained a uniform feel across different language versions of the website
    • Increased sales for SA Airways in these target countries

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