Taylor & Francis Group

CASE STUDY

Translation of marketing materials, user guides and presentations into over 20 languages.

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to publish more than 1,700 journals and over 3,600 new books each year, with a books backlist in excess of 50,000 specialist titles. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works, their content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science and Technology.

Since April 2007, Taylor & Francis has trusted Web-Translations to translate hundreds of thousands of words into more than twenty languages. Their translation requirements include marketing materials such as brochures and presentations, as well as user guides for online systems. Typesetting of leaflets and posters and is also frequently provided, in order to supply print-ready files.

Increased

Readership in non-English markets

20+

Different languages

Working with Web-Translations has been a pleasure; they have provided us with a service that is quick and easy allowing us to send translated materials to all our international customers with the confidence that it is at its best standard and reflects the Taylor & Francis brand.

Thaira Mhearban, Marketing
Taylor & Francis Group

The Challenge?

  • Maintaining the T&F brand and style across 20+ languages
  • Requests of various sizes and language combinations
  • Typesetting a range of materials into languages including Hebrew and Arabic
solution

The Solution?

  • Use of Translation Memory and glossaries to keep translations consistent from year to year
  • An efficient team of specialised translators
  • Dedicated Project Manager with experience of handling multilingual typesetting projects
results

The Results.

  • Localised marketing materials in a range of languages
  • Consistent terminology from one version to the next, over a period of six years
  • Increased readership in non-English markets

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