Victorian Plumbing

CASE STUDY

Localisation of microsites into French, German, Spanish, Dutch, Swedish, Norwegian and Polish.

Victorian Plumbing started selling bathrooms in 1999 with a select range of original antique bathroom furniture and fittings, and has developed a strong reputation for supplying unique and specialist items.

They chose Web-Translations to help them expand into European and Scandinavian markets, opting for our Microsite localisation package to target several countries at once.

We localised key webpages into French, German, Spanish, Dutch, Swedish, Norwegian and Polish, and also developed a new microsite to fit in with their redesigned UK site.

New Design

incorporated for all 7 languages

Attracting Enquiries

From target markets

We began our work with Web-Translations to build localised microsites to support our expansion into the European market. We were impressed with the work done by the team, which offers both technical and strategic support. They're always ready with helpful suggestions as well as solid hands-on work to make our websites perform. Working with Web-Translations on our multilingual website is proving to be a successful move for Victorian Plumbing.

Joe Pascoe, Marketing Manager
Victorian Plumbing

The Challenge?

  • Launching in several overseas markets
  • Providing information in relevant languages
  • Site redesign took place while work was under way
solution

The Solution?

  • Localisation of  key pages for each country/language
  • Advice from our team on what to include
  • Development of a microsite to fit the new design of the main website
results

The Results.

  • Multilingual website launched in 7 markets
  • Visitors from target markets are welcomed and informed by content in their own language
  • Consistent brand image, and seamless navigation between language microsites and the main website

 

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