Case Study

Whittard of Chelsea

Translation of web content into French, German, Italian and Japanese.






Pay-As-You-Go Translation

Walter Whittard opened his first shop in London in 1886, importing and selling high quality tea, coffee and cocoa.

Whittard of Chelsea now has 60 high street stores across the UK, and eCommerce websites for the UK, America, Japan, Germany, France and Italy.

Web-Translations recommended Pay-As-You-Go Translation as a cost effective way to cover Whittard’s growing requirements for multilingual web content, and provides translation into French, German, Italian and Japanese.

The Challenge?

  • Time-sensitive urgent text
  • Maintaining consistency of tone and style

The Solution?

  • A team of preferred translators to work on Whittard projects
  • Use of translation memory software to store approved terms for use in future translations

The Results.

  • Pay-As-You-Go Translation – discounted rate and less admin
  • Consistent, high quality multilingual content
  • Increase in overseas orders



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