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Taking keyword research onto an international level is one of the many challenges facing companies looking to grow their overseas profile. If you approach it as a translation exercise, you’ll be dead in the water; multilingual keyword research needs to be approached in its own right, and on its own terms.
Here are a few points to consider when you start thinking about your international keyword strategy: (more…)
The start of a fresh year is the perfect opportunity to gauge past successes and look forward to exciting new ones. Resolutions aren’t just for people – they also give discerning businesses the chance to establish a clean outlook and set the wheels in motion for twelve months of growth and innovation.
With this goal of planning ahead in mind, we’ve put together a shrewd list of realistic eMarketing resolutions (or reSEOlutions, if you prefer!) for 2014 which will boost your website’s performance across the board. If you stick to these 5 rules, you’ll end the year the business equivalent of slim and good-looking.