If you are involved in export, chances are you have consulted UK Trade & Investment or made use of their resources. The UKTI is a non-ministerial government department which helps businesses, including many Web-Translations clients, export profitably. UKTI works with UK based businesses to ensure their success in international markets through exports. We encourage and support overseas companies to look at the UK as the best place to set up or expand their business. – UKTI
3 July 2015 14:15
Following news that the popularity of language learning is declining year on year (The Telegraph), it’s clear that less young people are considering modern foreign languages to be an important consideration for their future careers. Yet ongoing research consistently suggests that this doesn’t match up to the needs and expectations of UK Business. Back in 2013, the British Council published a report in which they pinpointed ten languages that would be crucial for the UK’s long-term prosperity, security and influence, using various indicators such as export trade, emerging markets and diplomatic concerns. The results were as follows (in order of importance): 1 Spanish 2 Arabic 3 French 4 Mandarin Chinese 5 German 6 Portuguese 7 Italian 8= Russian 8= Turkish 10 Japanese The report found that 75% of the adults polled were unable to hold a conversation in any of the languages highlighted, and the British Academy declared the UK to be trapped in a ‘vicious cycle of monolingualism’ whereby […]
26 February 2015 09:00
Managing a successful international web strategy would be much simpler if one hosting company could host multiple local domains on local servers through a single control panel. Unfortunately, this is not the case. If you have purchased unique domains for the different languages of your website, you can: host all of your languages/domains in one country OR host individual languages/domains in the target countries
20 October 2014 08:07
Each country has its own variety of cultures and traditions, and this is no different when it comes to business. What may be considered normal in one country could be classed as rude or offensive somewhere else and your behaviour could make or break a deal. Do your homework before attending any international meetings so you can make the best possible impression. Japan Japan is very conservative and this is reflected in their approach to meetings. To make the best impression dress smartly, preferably in a dark colour. Ladies should try to tone down their makeup and avoid high heels such as stilettos. After you have made a great first impression, remember to offer out your business cards and do so with both hands. For that extra special touch, translate the reverse of your business card in to Japanese.
13 May 2014 09:00
With online retail predicted to grow steadily in the near future, UK eTailers should take advantage of the opportunity to go global. Forecast online retail growth rates for 2013-2017, as determined by a Nielson/PayPal study this year: 12% France 14% Australia 21% Brazil 13% Germany 10% US 18% Italy 19% Spain 18% Russia 10% UK 20% China There are 4 main primary strategies for entering the global eCommerce marketplace: Localise your entire eCommerce platform for your target languages Localise key landing pages for your target languages, and link these to your English eCommerce site where visitors can purchase items from your English website Localise key pages of your website, linking them to localised product listings on Amazon or eBay, where visitors can purchase in their own language Localise product descriptions and put your products on eBay, Amazon or other online marketplace
21 October 2013 12:02