Case Study: Crystal Bridal Accessories

New German site launched!

Kristal Brautaccessories

We met Amy Karim at the Internet Retailing Expo in March, where we spoke to her about expanding her online bridal accessories business internationally. She’d already decided to target Germany as a new market, and so our International Blast service was the ideal solution to get her started.

International Blast involves localising key pages of a website into any of 20 popular world languages, and doing some initial emarketing to gain traffic, and ultimately new customers.

Before selecting the 500 words of content to translate and proofread, we advised Amy on a suitable brand name to use in Germany.

The Home, Products and Contact Us pages were then built into a microsite for the German domain, and then translated and proofread. The animated promotional panel and all the navigation was also translated.

To manage customer expectations, any links to product descriptions or other pages in English notify the customer with a pop-up that the page they are visiting will be in English. On the whole, non-Anglophone web visitors will focus on the positive impression that has been made by localising key pages, rather than the pages that haven’t been translated, so most German customers to won’t be put off making a purchase.

Once the microsite was live, we submitted the URL to German search engines and online directories, and wrote and distributed a press release targeting relevant keywords to gain inbound links and promote that Crystal Bridal Accessories now has a German website.

Amy is very pleased with the end result: “Thanks for all your help. We are really pleased with all the work you have done – the site looks great and your service was VERY efficient and stress-free. Would recommend you to anyone and if we need another translation will definitely be coming back to your company.”

Crystal Bridal Accessories joins the ranks of Web-Translations clients who’ve benefitted from this low-risk approach, some of whom have more than doubled their sales figures within a few months!

To find out how we can do the same for you, call +44 (0) 113 8120460 or email sales[at]