EMOTA (European Multi-channel and Online Trade Association) launched its European Trustmark for eCommerce in March of this year. This mark is designed to enhance customer trust and facilitate cross-border online shopping, consequently increasing conversions and revenue for European eTailers.
The trustmark aims to set a universal standard by promoting clear communication, transparent pricing and a high level of attention to data protection and customer privacy.
While each individual country has various existing trustmarks already, these are often not as recognisable to international shoppers as they are to domestic customers. A pan-European accreditation signals to shoppers from any country that the site they are shopping on is safe and complies with the requisite trading standards.
Walter Devenuto, President of EMOTA says: “The use of a trustmark is particularly important for SMEs, as their own brand is often not well known. The aim of our European trustmark is to assure consumers all over Europe that the e-shop bearing it has been validated by an EMOTA accredited trustmark provider and found to be safe.”
The EMOTA trustmark scheme will monitor participating traders to ensure continuing compliance, and any site found to be in breach will be stripped of the label.
Trustmarks are effective in overcoming one of the major obstacles to cross-border shopping – once you’ve made an investment in creating a localised website for your target market, it makes sense to increase the rate of conversion by reassuring international customers that you can be trusted.
Find out more about the EMOTA Trustmark scheme here.
1 July 2014 15:05