Kelly Kettle ignites in new markets

Festival season is upon us! If you fancy a nice hot cup of tea in your tent at Glastonbury or Leeds, then the Kelly Kettle is for you. With a camping stove base, and a kettle attachment that fits on top, it boils water in just 3-5 minutes – using only a handful of sticks, dry grass or even pine cones as fuel!

Kelly Kettle approached Web-Translations for assistance moving into new markets through their eCommerce website, which allows outdoors enthusiasts to purchase the unique products online. Kelly Kettle products are also available at many outdoors stores in Europe, North America, Australia and Japan.

Web-Translations created bespoke microsites in 10 languages, including Turkish, Norwegian and Polish. With a landing page and contact page, as well as pages detailing delivery and how the product works, the microsites clearly show which pages are available in the different languages. The microsites are based on the English site design, which has recently been made more mobile and tablet-friendly. A mobile-friendly site is vital for conversions, as mobile shoppers visit eCommerce sites more frequently than PC-based buyers [Source: Compete, October 2013].

When clicking through to a product, the visitor is presented with a pop-up box explaining that the purchasing section of the the website has not yet been localised. The translated pages welcome international visitors, providing them with useful information before they move on to the English site to find out more information about and purchase products.

According to Econsultancy/Neoworks in February 2014, the primary barrier preventing companies from growing an eCommerce business as fast as they would like is a lack of budget and resources. Our Localisation Level 3 offers a low-cost option for eCommerce growth, as it includes localisation of only key pages, keeping the purchasing section in English.