Last year, Leeds-based Besbrode Pianos’ website “went into meltdown with enquiries from potential buyers in just one country”.
Their sales have more than trebled since then, all due to interest from the world’s biggest emerging market…
Besbrode pianos was featured on BBC’s Monday edition of The One Show, where the Chinese piano craze was attributed to concert pianist Lang Lang’s popularity. With 45 million people in China now learning the piano, the demand for pianos is higher than ever.
To expose your business to the Chinese market, a localised website is an excellent way to begin. Besbrode used their website as a starting point, later sending an agent to China to connect with potential buyers.
20 January 2016 14:26