When even your own Chancellor starts to talk down the economy, you know you’re in for a tough time. But there is one advantage to the gloom that has led to another record low for Sterling; exporting. British goods and services are now more attractive than ever to foreign markets and a surge in exports could really help slow down the decline.
If you’re new to exporting, it can seem daunting at first but if you already have an English e-commerce platform, a company like Web-Translations can help you start trading in another market in just a matter of weeks. And if you’re worried about servicing foreign-language speaking clients, services like email-translations can help you deal with customer enquiries without the need to recruit linguists into your customer service and fulfilment teams.
It might just be the only way you will survive in a climate where many of your competitors will fail.
3 September 2008 10:21