Popular web-based retailer tomybabytoys.com, which sells a wide-range of Tomy and Lamaze branded toys, is proud to announce the launch of their Danish, Swedish, and Norwegian microsites. Tomybabytoys.com contacted Web-Translations as they were looking to expand into the Scandinavian market. As a result, their homepage was localised into the target languages, thus enabling potential customers in the key target markets to obtain information regarding the brand in their own language – research tells us that a majority of consumers value information in their own language over price (Kelly, N., 03/08/2012, Speak to Global Customers in Their Own Language, Harvard Business Review, http://blogs.hbr.org/2012/08/speak-to-global-customers-in-t/). Prior to translation, keyword research was carried out in the target markets and once the most-effective keywords had been identified, we optimised the microsites by including these keywords within the body text, meta description and page title.
Tomybabytoys.com offers low-cost delivery to Denmark, Sweden & Norway from £3.49, and customers in continental Europe can check-out securely in euros. The site not only sells Tomy and Lamaze branded toys, but also official Winnie the Pooh branded products as well as toys from brands such as Aquafun, Play to Learn and First Years. Consumers in Scandanavia searching for high-quality Tomy and Lamaze toys will land on our microsites thanks to our keyword optimisation and index submission, and all traffic to and from the site can be tracked via the Google Analytics code embedded within the sites. Once on the site, consumers can read all about tomybabytoys.com along with select products before being redirected to UK site to complete payment.
27 January 2014 13:17