Web-Translations has been commissioned to implement the Leeds City College online rebrand and help engage new audiences as part of the college’s commitment to Entrepreneurs.
In a move that will see the college opening up a whole host of creative services to entrepreneurs in and around the area, from screen printing and laser cutting, to retail and office units, Leeds City College is to streamline its web presence to help illustrate more clearly what they have to offer and engage with young businesses from around the region.
Bringing together the current offerings of Factory4, The Unit and The Workshop, the new website will see all 3 current offerings sit under a new brand called ‘Inc’, with a strapline of ‘Inspiring Enterprise’. The sub-brands will then be Inc Enterprise (formerly The Unit), Inc Creative (formerly The Workshop) and Inc Workshop (formerly Factory4).
Although Web Translations are primarily specialists in helping organisations do business internationally online, and do not specialise in web design projects, Leeds City College felt the experience of the company’s M.D, Daniel Rajkumar, aligned the company with the college’s target audience. Daniel’s previous experience as Commercial Director for web design company Clever Clover will stand him in good stead for this project.
Rifat Bashir, Business Incubation Manager at Leeds City College (shown above on the right) said: “It was important for us to choose an agency who really understood our core values. The fact that Daniel set up Web-Translations straight from Leeds University Business School, is a member of many entrepreneurship organisations, and has won several awards for entrepreneurship over the last 9 years convinced us that he and his team would understand our audience”.
The website will provide information for those who are interested in renting office space, or in undertaking creative workshops, as well as information about mentoring services available. It will also have full social media integration to enable entrepreneurs from around the region to share knowledge, advice and experiences through Twitter, Facebook and LinkedIn.
Daniel Rajkumar said: “We are delighted to be working with Leeds City College on this project as I think the services they are offering are fantastic resources for people starting out in business. I’ve always found Leeds to be a great place for business people being supportive of each other and I hope our work on this project provides a further resource to bring entrepreneurs together”.
To speak to Web-Translations about your website or international brand strategy, call +44 (0) 113 8150460 or email sales[at]web-translations[dot]co[dot]uk.
16 January 2012 14:27