Aspinal of London


Localisation and optimisation of eCommerce website, permitting Japanese customers to browse and buy products in Yen.

Aspinal of London produces handmade leather goods, gifts and accessories for all occasions. Its focus is on quality – both of the product and the service customers can expect to receive.

Aspinal needed a world-class website to maximise their presence in the Japanese market, take advantage of the Japanese passion for all things typically British, and to participate in one of the most developed internet economies in the world. Web-Translations provided a fully localised and optimised e-commerce website, allowing Japanese customers to browse and buy products in Yen.


sales from Japan


eCommerce platform

The Challenge?

    • Localise for Japan
    • Ensure that the website and brand gave the best possible impression of Aspinal to Japanese customers
    • Implement payment gateway so Japanese customers can buy in Yen
    • Ensure that the delivery process runs smoothly
    • Maintain in line with English updates

The Solution?

    • Provided an e-commerce solution and integration with Aspinal’s internal system
    • Translated the online product catalogue
    • Translated the text to reflect Japanese culture
    • Localised the payment gateway to enhance the shopper experience
    • Integrated the Japanese site with an international delivery service to provide swift delivery to Japanese customers

The Results.

    • launched Spring 2009 using the Magento eCommerce platform
    • Creation of localised website appealing to the Japanese market, while maintaining the feel of the original Aspinal of London brand
    • Increased sales from Japan
    •  #1 & #2 SERP for ブライドル・レザー・アルバム
    • #3 SERP for レザーウォレット &  パース
    • #3 SERP for 法人用レザーギフト

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