Aspinal of London

Aspinal of London produces handmade leather goods, gifts and accessories for all occasions. Its focus is on quality – both of the product and the service customers can expect to receive.

Aspinal needed a world-class website to maximise their presence in the Japanese market, take advantage of the Japanese passion for all things typically British, and to participate in one of the most developed internet economies in the world. Web-Translations provided a fully localised and optimised e-commerce website, allowing Japanese customers to browse and buy products in Yen.

Increased

sales from Japan

Magento

eCommerce platform

The Challenge?

Localise aspinaloflondon.com for Japan
Ensure that the website and brand gave the best possible impression of Aspinal to Japanese customers
Implement payment gateway so Japanese customers can buy in Yen
Ensure that the delivery process runs smoothly
Maintain Aspinal.jp in line with English updates

The Solution?

Provided an e-commerce solution and integration with Aspinal’s internal system
Translated the online product catalogue
Translated the text to reflect Japanese culture
Localised the payment gateway to enhance the shopper experience
Integrated the Japanese site with an international delivery service to provide swift delivery to Japanese customers

The Results.

Aspinal.jp launched Spring 2009 using the Magento eCommerce platform
Creation of localised website appealing to the Japanese market, while maintaining the feel of the original Aspinal of London brand
Increased sales from Japan
#1 & #2 SERP for ブライドル・レザー・アルバム
#3 SERP for レザーウォレット & パース
#3 SERP for 法人用レザーギフト

Looking to expand your
business across borders?

With over 20 years' experience providing translation and digital services, we have a proven track record of achieving excellent results for our clients

CASE STUDY

The Challenge?

The Solution?

The Results.

Looking to expand your business across borders?

Looking to expand your
business across borders?