The German ATDI website was successfully launched within weeks, and kept updated in line with the English site.
ATDI focus on developing technologies used in radio and the technologies and systems used in radio spectrum. The UK office is just one of a number of offices based around the world.
In April 2007, ATDI appointed a new in-country representative in Germany, and as a result decided to localise key pages of their website to support his work and build relationships within Germany. ATDI chose Web-Translations’ website localisation and monitoring services to help develop their strategy within the market. Web-Translations provided a low cost alternative to full website localisation, which involved localising a selection of pages complemented by SEO to enable customers could find them in German search engines. ATDI also wanted to ensure that the German website stayed as up to date as the UK site, so opted for website monitoring services after the site’s launch.
With the help of Web-Translations, the German ATDI website was successfully launched within weeks, with regular updates to keep it in line with the English site.
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Regularlyupdated German website content
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