Ayce Systems

CASE STUDY

Ayce’s multilingual website now generates significant new business enquiries, raising their profile, international image and most importantly; sales.

Ayce Systems is a leading supplier to the automotive and Small and Medium Repair Treatment (SMART) industry, supplying top quality equipment for vehicle repairs.

Web-Translations helped Ayce to translate and localise their website into French, German, Italian, Spanish and Portuguese using specialised translators. The multilingual website now generates significant new business enquiries from around the world.

Ayce increased their profile in European markets, and most importantly, they increased sales.

5 Languages

multilingual website

150%

traffic increase in first 3 months

The Challenge?

- Create a new, international design for the website
- Generate awareness of Ayce’s products in French, Italian, German, Spanish and Portuguese markets
- Translate the website accurately, in a way that reads naturally
- Achieve top 5 SERPs for the main search terms and products

The Solution?

- Provided a microsite package for a comprehensive translation and localisation
- Carried out a re-design of the Ayce website as a base for the multilingual sites
- Carried out Keyword Research, Search Engine Optimisation and ongoing link building to ensure high SERPs

The Results.

Professional translation and proofreading into German, Spanish, French, Italian and Portuguese was completed within 3 weeks
Ayce has now sold equipment in over 12 countries
Traffic to the website increased by over 150% within 3 months
A slick new design was provided by our partners Clever Clover
Ayce achieved top 3 positions for over 50% of the 15 identified keywords for each language:
#6 for “SMART Repairs” (EN)
#1 for “SMART Reparaturen” (DE)
#1 for “Aufbereitung Leichtmetallrädern” (DE)
#1 for “kleinflächige Reparaturen” (DE)
#1 for “reparación arañzos” (ES)
#3 for “Reparación golpes” (ES)
#4 for “Restauración ruedas” (ES)

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